Sell Ice to an Eskimo

The book “Sell Ice to an Eskimo” is written by Masoud Lali, the bestselling author of books on life skills, positive psychology, inner growth, and the principles of success. This book is the first volume of the series “Therapeutic Network Marketing Books,” which outlines 28 golden principles for overcoming discouragement resulting from rejection and issues in marketing. According to the author, this book is primarily written for network marketing professionals. However, in general, it serves as a beneficial book for all marketers in various industries and for anyone who wishes to start commercial and economic activities in a specific field. Network marketing is a kind of practical workshop for life skills and an applied university for better living. Selling ice to an Eskimo symbolizes accomplishing a challenging and almost impossible task. Network marketing is the stage for performing tough and seemingly impossible missions. This book is divided into three chapters: “Be Immunized Against Negative Responses,” “What to Do to Hear Fewer Negative Responses,” and “How to Deal with Criticism and Hostility?” These chapters collectively cover the 28 golden principles of marketing.