Application of Cognitive Psychology in Industrial Design

Cognitive psychology is a branch of psychology that studies the mental and internal processes, discussing how perception, cognition, learning, thinking, reasoning, and problem-solving occur in humans. The application of this knowledge in industrial design involves introducing mental processes related to understanding the environment and products and processing related information to establish a two-way interaction between the user and the product and the user and the environment. Therefore, designers, by better understanding perception and cognition processes in users, can somewhat predict this interaction and address psychological needs through proper design. This book consists of five main chapters (Motivation and performance components; Products and performance control; Performance systems; User and performance-related information; Outcomes). Each chapter includes applied psychological discussions in the field of industrial design, with illustrative examples, suitable for professors, students, specialists, and enthusiasts in industrial design and psychology.