Communication Planning in Electoral Campaigns

The book Communication Planning in Electoral Campaigns is written in 7 chapters, each striving to be concise and to the point by considering the practical challenges of electoral campaigns. This book is influenced by various sources and fields of knowledge. Communication studies is one of them, with its impact clearly visible especially in chapters three and four. Marketing with a political approach also has a significant role in this book, evident throughout most chapters. Finally, the author’s experience from several electoral campaigns and interactions with professors from different disciplines have also contributed to the creation of this book.